Privacy policy.

Last updated: 21 October 2026

This policy explains what personal data NPIRE EXE LTD ("NPIRE", "we", "us", "our") collects through our games, apps and website, why, and your rights. It covers all our games on every platform (mobile, PC, console and web). Section 5 lists what each game uses, and Section 6 explains what happens on each platform.

1. Who we are

NPIRE EXE LTD is the controller of your personal data. We are a company registered in England and Wales (company number 14348688), registered office 8 Martin Kinggett Gardens, Dagenham, England, RM9 6FD. Contact: support@npire-exe.com.

2. Data we collect

Account and identity

  • An anonymous player ID, created automatically when you first launch a game. No email or password is needed to play.

  • If you link a platform account (such as Google Play Games, Apple Game Center, Steam, PlayStation Network, Xbox network or Nintendo Account), the platform shares your platform ID and display name with us. We use the display name as your in-game username.

Game progress (cloud saves)

  • If you turn on cloud saves, we store your username, platform, game progress, unlocks, scores and play statistics, and timestamps and session identifiers.

Purchases

  • When you buy something, the store processes the payment. We receive a purchase record (what was bought, when, and a transaction ID) to deliver it and restore it. We never receive your card details.

Device and technical information

  • Device model, operating system, game version, language, crash reports and error logs.

Analytics (only with your consent)

  • Gameplay events such as sessions, level completions and in-game actions, with device type and OS version.

Advertising and attribution (free-to-play games)

  • Ad partners receive device and technical information, an approximate location derived from your IP address and, if you consent, your device advertising identifier (IDFA on iOS, Advertising ID on Android) to show personalised ads.

  • If you decline, you will still see ads, but they will not be personalised.

  • Our attribution partner measures which ad campaign led to your install, using the same kinds of data.

Support and contact

  • If you email us or use our contact form, we receive your name, email address, player ID (if you give it) and your message.

Website

  • Our website is hosted by Squarespace. It uses cookies needed for the site to work and, where you consent, analytics cookies that tell us how the site is used.

3. Why we use it, and our lawful basis

  • To run the game you chose: accounts, cloud saves, cross-device sync, leaderboards, delivering and restoring purchases. Lawful basis: contract.

  • To keep games stable and secure: crash reports, error logs, fraud and cheat prevention. Lawful basis: legitimate interests (making working, fair games).

  • To show ads that fund free games: non-personalised ads under legitimate interests; personalised ads only with your consent.

  • To measure our ad campaigns: attribution. Lawful basis: legitimate interests, and consent where the law or the platform requires it (for example Apple's App Tracking Transparency).

  • To improve our games: analytics. Lawful basis: consent.

  • To answer support requests: legitimate interests.

  • To meet legal duties: such as tax and accounting records, or lawful requests from authorities. Lawful basis: legal obligation.

You can change your analytics and ad choices at any time in the game, in Settings, Privacy Settings. On iOS you can also change tracking permission in your device settings.

4. Who we share it with

We do not sell your personal data. We share it only with:

  • the service providers below, who process it for us or provide the feature you use;

  • the platform you play on (see Section 6);

  • authorities, where the law requires it;

  • a buyer of our business, if NPIRE is sold. We will tell you before this happens.

Our service providers

Ad partners may act as independent controllers for personalised advertising. Their own policies apply to that use.

5. What each game uses

IQUBE: Logic puzzle game (iOS, Android, web demo)

  • Anonymous player ID, optional Google Play Games or Game Center link, optional cloud saves, leaderboards

  • In-app purchases through the App Store and Google Play

  • Crash reports (Crashlytics), analytics with consent (Firebase Analytics, GameAnalytics)

  • Ads (LevelPlay, Unity Ads, AdMob, Google Ad Manager) and attribution (Tenjin)

New games will be added here before release. If a game collects anything not described in this policy, we will update this policy first.

6. Platforms and consoles

  • Your platform account. When you play on Steam, PlayStation, Xbox, Nintendo, the App Store or Google Play, the platform shares a limited set of data with us, such as your platform ID, display name, entitlements (what you own), achievements and, if the game uses them, friends lists and multiplayer session details.

  • The platform holder is separate. Valve, Sony Interactive Entertainment, Microsoft, Nintendo, Apple and Google collect data under their own privacy policies. Manage that data with them.

  • Things we cannot delete for you. Achievements, trophies and platform leaderboard scores are stored by the platform. Deleting your NPIRE data does not remove them; manage them in your platform account settings.

  • Reading this policy on console. This policy is available in each game under Settings, Legal, and at npire-exe.co.uk/privacy-policy. The version on our website is always the latest.

7. International transfers

Some providers process data outside the UK, including in the United States, the European Union and Israel. Where the destination is not covered by UK adequacy regulations, transfers are protected by the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or another safeguard allowed by UK law.

8. How long we keep it

  • Active accounts: save data is kept while your account exists.

  • Deleted accounts: cloud save data is permanently deleted within 30 days. Your authentication record is removed straight away.

  • Purchase records: kept for as long as needed to restore purchases and for up to 6 years for tax and accounting.

  • Support messages: kept for up to 2 years after your request is closed.

  • Analytics, crash and advertising data: kept according to each provider's retention settings.

9. Your rights

Under UK data protection law (UK GDPR and the Data Protection Act 2018), and the EU GDPR where it applies, you have the right to:

  • access a copy of your data;

  • correct inaccurate data;

  • delete your data, in the game under Settings, Account (where available) or by contacting us;

  • restrict or object to our use of your data, including at any time for direct marketing;

  • receive your data in a portable format;

  • withdraw consent at any time, in the game under Settings, Privacy Settings. This does not affect anything done before you withdrew it.

To use any right, email support@npire-exe.com with the subject "Privacy Request" and your player ID (in the game under Settings, Account). We will reply within one month.

If you are unhappy with how we use your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint, or to the data protection authority in your country if you live in the EU.

10. Children

Our games are made for a general audience and are not directed at children. Some have an all-ages store rating, so children may play them. You must be at least 13 to use our online features yourself (or the minimum age set by your country, such as 16 in some EU countries); below that age, a parent or guardian must give any consent on your behalf. If we learn that we have collected personal data from a child below that age without a parent's consent, we will delete it and stop personalised ads for that player. Parents can contact us at support@npire-exe.com.

11. Security

Cloud save data is encrypted in transit using TLS and, where supported, encrypted at rest with integrity checks. Access rules mean only the signed-in player can reach their own save data. No system is completely secure, but we work to protect your data and will tell you and the ICO about a serious breach where the law requires it.

12. Changes to this policy

We may update this policy as our games, platforms or the law change. The date at the top shows the latest version. We will tell you about material changes in the game or on our website before they take effect.

13. Contact

NPIRE EXE LTD, 8 Martin Kinggett Gardens, Dagenham, England, RM9 6FD
Company number 14348688
Email: support@npire-exe.com (subject "Privacy Request" for data requests)